Document published as of 27/09/2019.
1. Who is the Data Controller of your personal data? SM Garments Online Store,
SM Garments Shop No. G-13 Rex Center
Opposite Atrium Mall Saddar Karachi Pakistan
+92 21 3563 0833
2. What data do we process?
2.1. Data provided by the data subject:
SM Garments may collect personal data that you provide us directly through the different forms you fill in.
Within these forms you can check how some of the fields are marked as mandatory and that without this information we cannot provide the requested service.
Additionally, the development of our relationship generates a series of information such as transactional data (for example, information that you provide us with about your purchase tickets, orders, returns, etc.), connection and browsing data through the different web pages, historical claims and incidents. This information is processed by SM Garments since it is of great value both at a statistical and aggregate level – because it allows us to know our typology of clients, what products are liked more or less, how shall we configure the web page so that it is easier to navigate … – as well as individually to be able to offer personalized advertising based on the customer segment: age range, type of products previously contracted and time of purchase …
2.2. The data not consciously provided by the user resulting from the application of algorithms (inferred data):
It is true that, increasingly, companies use data that has not been provided consciously by the data subject. This data, called “inferred data”, is the data resulting from the application of algorithms to analyse a variety of data, such as social communication media and purchasing records in order to profile people, for example, to know the interest of our customers for certain products, shopping moments, tastes, shopping history, promotions consumed, satisfaction surveys, information on calls to our Customer Service, navigation made on the SMGarments websites, etc.